Tim Goodman is a designer based in New York. Finding themselves single at the same time, these two friends decided to embark on an experiment — date each other for 40 days. With one a hopeless romantic and one a commitment-phobe, 40 Days of Dating attracted over 10 million unique visitors, with the world waiting with baited-breath over what would happen between these two friends.
In Julyafter struggling with opposite relationship problems fear of commitment vs. Their journey turned into a viral blog that has drawn over 10 million unique visitors since its launch—not just because it was an engrossing romantic dramedy couples therapy! Goodman studio.
Today marks the last day of the "40 Days of Dating" experiment, a forced courtship blog run by two successful, telegenic graphic designer friends who decided to very publicly try dating each other. Timothy Goodman is the man-child commitment-phobe; Jessica Walsh is the hopeless romantic. Mine: because they're both insufferable.
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The authors chose to recreate the experience of their original blog by designing those pages in a landscape format without page breaks. Wrapping the images and text from page to page mimics the continuous scrolling of a computer screen and is not a mistake in printing. Jessica Walsh is a designer, art director, and partner in the New York—based design firm Sagmeister and Walsh.
Manhattanites and graphic designers Timothy Goodman and Jessica Walsh decided to find out — and the platonic friends embarked on the tenuous mission of dating each other for 40 days. The adventure was chronicled in a blog — and now a book — for all to see. The ground rules were simple: see each other every day for 40 days, go on at least 3 dates a week, see a couple's therapist, and don't hook up with anyone else in that time frame.
Two friends with opposite relationship foibles had to date each other for 40 days. Jessica Walsh is the romantic, and Timothy Goodman is the commitmentphobe. They were hoping to mellow each other out, I guess, and in so doing give the voyeurism-hungry internet a glimpse into the inner machinations of a blossoming relationship.
The duo, who have been friends for four years, decided to embark on a relationship "experiment" after finding themselves single at the same time. They settled on a day timeline, and agreed on six rules: seeing each other every day, going on three dates a week, completing a daily questionnaire, visiting a couples' therapist every week, going on a weekend trip together and abstaining from dating, kissing or having sex with anyone else. In an attempt to explore and hopefully overcome their fears and inadequacies, Tim and Jessica will go through the motions of a relationship for the next 40 days: the commitment, time, companionship, joys and frustrations. Can they help each other, or will they fall into their same habits?
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